Product leader with a background in software engineering. Currently platformizing the future of procureent at Mithra. I occasionally writes about product management, mental models, and open source on https://blog.farbodsaraf.com.
Farbod Saraf is a Product Lead at Mithra, previously a Founding Product Lead at Miro, where he helped scale Miro’s Apps & Integrations Platform and led New Products (Modes). During his time at Miro, he contributed to its explosive growth from 3M to 20M users by implementing a Product Alignment Framework for structured product discovery.
He also co-founded mycapa.city (acquired by Orderli), a COVID-19 compliance platform, onboarding 500+ locations and 30,000+ users in 5 months and earning a nomination for the Dutch Chamber of Commerce ‘Impact Award 2020’.
Farbod has been a Startup Advisor since 2021, guiding early-stage and growth-stage startups, including Accel-backed companies. Previously, he worked at LeasePlan as a Product Lead, where he won the Employee of the Year award for leadership and innovation.
Earlier in his career, he co-founded Everboard, developing Canvas Keyboard, an ML-powered gesture recognition keyboard for the Apple Watch, which was featured in 157 App Stores worldwide.
His expertise lies in product strategy, leadership, and scaling high-growth startups.
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