Join the webinar and get inspired by our demo using GenAI

Hear from procurement thought leaders how AI can turbocharge procurement value creation by leapfrogging the End-to-End manual spend analysis process, from data harmonization to automated business cases, with the goal to help Category owners.

Webinar Using GenAi for procurement


Mithra-Ai is recently recognised by Spend Matters as Future5, one of their five global innovative procurement startups.

A staggering 88% of digital procurement transformations fail.

Executives responded that they underestimated the change management part and the lack of realized value during the transformation. 


This webinar shows a new world where technology augments the skills of procurement teams (creating less resistance) and helps them by telling & selling better stories to their counterparts based on auto-generated business cases, showing instant value, and having all details by hand. 


  • Michiel Junge, Partner Sourcing & Procurement at Deloitte, will share his thoughts on AI in procurement. 

Storytelling by business cases is a powerful tool in change management. It will engage and resonate with people emotionally, creating a shared understanding and driving successful change initiatives.


  • Andries Feikema, Global Director Procurement at DSM-Firmenich, will share new insights how to pitch a business case successfully to make you a hero!

Automated Business Cases using GenAi

CPO quote when seeing the demo preview: ”We would be mad not to use this tool”.

Spend Analysis RIP?

Finding insights and identifying opportunities & risks is a very time consuming manual process for procurement teams. As a consequence, people use short cuts and focus only on top of the iceberg and ignore the rest.


Mithra-Ai reduces the End-to-End spend analysis cycle by 200% from data harmonization to auto-identifying opportunities to automated business cases. We augment the skills of the users contributing to more job satisfaction, to more trusted data, and unmatched business outcomes.


Meet the Speakers